50Joint Initiative of Sichuan Catering Association:Network Platforms Should Compete Benign,No mandatory requirement for merchants“Exclusive cooperation”

Release time:2023-11-15 15:30:57 Number of views:179

At the recently held Chengdu Chongqing Comprehensive Cultural and Creative Tourism and Landmark Food Industry Development Conference,Chengde Meizi Food Industry Development Alliance(Hereinafter referred to as the Alliance)Officially released《On Promoting Healthy Competition in Catering Network Platforms、Proposal for Respecting the Autonomy of Merchants》(hereinafter referred to as《Proposal》)。it is reported,This alliance includes Tianfu New Area、Jinjiang District、Qingyang District、Chenghua District、Shuangliu District、Longquanyi District、Catering associations in Chengdu, including Wenjiang District,Also including Deyang City、Meishan City、Ziyang City、Jianyang City and four other places50Multiple industry business associations,Jointly launch an initiative,Call for building a good business environment。


Five core initiatives proposed in the proposal,The primary priority is to promote healthy competition between platforms,Explicitly oppose mandatory merchants“Choose one from two”Behavior,Maintain the independent operation rights of merchants。Each platform should use《Anti Monopoly Law》、《Anti Unfair Competition Law》Based on relevant laws and regulations,Jointly creating a fair environment、A fair competitive environment。

meanwhile,《Proposal》It is emphasized that merchants and consumers should respect and ensure their free choice and right to use the platform,Encourage merchants to freely choose cooperation platforms based on their own needs and market conditions,Oppose platforms restricting traffic、Forcing merchants to cooperate through methods such as reducing search rights。In terms of product components and pricing,Call for respect for the free composition and pricing rights of merchants,Oppose platforms interfering with merchants' business strategies through improper means,Ensure that merchants can independently set prices based on market conditions and their own costs。


(picture source:Chengde Meizi Food Industry Development Alliance)

《Proposal》Emphasis is also placed on respecting consumers' right to information and choice,Require the platform to provide fair and transparent merchant information,Safeguarding consumer rights and interests,Encourage businesses to provide diversified products and services,Meeting the personalized needs of different consumers。Call on society to jointly build a good online catering business environment,Protecting the independent operation rights of merchants。

The relevant person in charge of the Chengde Meizi Food Industry Development Alliance stated,“I hope to pass this proposal,Creating fairness for the catering industry、fair、An open network competitive environment,Benign competition can promote the development of the industry,Enable consumers to have a better consumption experience,Hope to contribute to the sustained prosperity and development of Chengdu's catering industry together。”

The following is the full text of the initiative:

《Proposal on Promoting Healthy Competition in Catering Network Platforms and Respecting the Autonomy of Merchants》

The first three quarters of this year,Thanks to the sustained efforts of consumption promotion policies,China's catering market is prosperous and active,The role of driving domestic demand continues to strengthen。According to data from the National Bureau of Statistics,2023 year 1—9 month,National catering revenue 37105 RMB100mn,Year-on-year increase 18.7%。Among them,Various catering network platforms,Helping catering enterprises increase consumer touchpoints、Enhanced corporate brand image,Promoting consumption、Played a very important role in the process of internal demand。

however,With the continuous improvement of digitalization level,The dependence of the catering industry on online platforms continues to increase,The competitive order in the platform field is directly related to the healthy development of the catering industry。however,For a long time,Catering network platform“Choose one from two”The phenomenon always exists and tends to worsen continuously,This phenomenon not only damages the choices of businesses and consumers, but also undermines their right to choose,It also raises the entry threshold and operating costs for small and micro catering enterprises,become“E-commerce and Entity Empowerment,Benign development”,The construction of a good business environment and the vision of building a unified national market are not small obstacles。

In order to better assist in economic recovery,Accelerate the upgrading and upgrading of the catering industry,Promoting high-quality development of the catering industry,We propose the following initiatives to various catering network platforms and relevant departments from all sectors of society:

1、Advocate for benign competition on platforms,Oppose mandatory merchants“Choose one from two”,Maintain the independent operation rights of merchants:Each platform should use《Anti Monopoly Law》《Anti Unfair Competition Law》《E-commerce Law》《Measures for the Supervision and Administration of Online Transactions》Based on laws and regulations,Practice benign practices、Fair competition。

2、Respect and ensure the free choice and usage rights of merchants and consumers on the platform:Different online platforms have different values for merchants。Platforms should not restrict traffic、Search Derogation、Keyword blocking、Excluding the list、Reduce star rating、Measures such as reducing the delivery range of merchants,Mandatory requirement for merchants to collaborate with a single platform“Exclusive cooperation”,Or restrict merchants from operating on multiple platforms。The platform provides merchants with traffic through marketing activities、subsidy、Commission reduction and other preferential benefits,Other platforms should not be taken down、Restricting merchants from operating on other platforms as a prerequisite。

3、Respect and ensure the free composition and pricing rights of merchants:Platforms should not restrict traffic、Search Derogation、Keyword blocking、Excluding the list、Measures such as reducing star ratings,Mandatory requirement for merchants to provide services on a single platform“Lowest price”Or provide a product group solution that is completely consistent with other platforms。

4、Respect consumers' right to know and choose,Safeguarding consumer rights and interests:The platform should ensure transparency to consumers、Fair reputation information of merchants(Such as star rating、Scoring、Comments, etc),At the same time, the market and platforms should encourage merchants to provide diversified products and services,To meet the needs and preferences of different consumers。

5、Call on society to jointly build a good online catering business environment,Protecting the independent operation rights of merchants:Food is paramount to the people,The Healthy Development of the Catering Industry,Cannot do without regulatory authorities、Supervision and care from all sectors of society。We look forward to jointly building a good online catering business environment with society,Encourage and call on platforms to provide fairness for merchants、fair、open、An orderly competitive business channel,Effectively ensuring the independent operation rights of merchants while jointly building a good online catering business environment and consumption scenarios。

Benign competition will promote the development of the industry,Enable consumers to have a better consumption experience。A healthy and orderly industry ecosystem requires concerted efforts from all parties,Let's work hand in hand to advance together,Together contribute to the sustained prosperity and development of the catering industry in Chengdu, the world's culinary capital,Better showcase the style of Chengdu, a historic and cultural city,Attracting people from all over the world to contribute to Chengdu's food and catering industry call!

Chengde Meizi Food Industry Development Alliance

2023 year 11 month 11 day

source:Today's Headlines Red Star News reporter Hu Pei


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